The visual style of the event blended the traditions of nomads with modern technologies. The evening was curated by one of Kazakhstan's iconic directors, Aysultan Seitov.
The atmosphere of the Ultima Jaryq performance was filled with creative energy and inspiration from new art forms. Guests enjoyed musical and light performances, followed by exquisite dishes crafted by the brand chef of Jent restaurant, Alexander Proshenkov, who reinterpreted traditional Kazakh cuisine with his team. At the end of the evening, each guest received a sarqyt — a mini box from Ultima containing a dessert.
The Ultima Jaryq evening was attended by many figures from the arts and business sectors, as well as media representatives. Among them were Aysulu Azimbayeva, Madi Toktarov (M'Dee), Aruzhan Jazilbekova, and Danelya Sadykova (Dequine).
Ultima Jaryq was conceived as an event that allows participants to escape through experience and appreciate sophistication, taste, and beauty of expression – the values of the “Ultima Yandex Go” services.
The premium “Yandex Go” Ultima services began operations in Kazakhstan in July 2024. Users can order rides in sedan and crossover vehicles of the new Premier class, as well as enjoy exclusive dishes from over 20 signature restaurants without leaving their homes.